Using Social Media to Grow Your Business

Today I had the pleasure of interviewing Debbie Weil, author of “The Corporate Blogging Book” about how to use Social Media to Grow Your Business.

Debbie was an engaging, interesting speaker with a wealth of information. In her interview, Debbie answered questions about the definition (and misnomers) and future of social media, as well as what tools are hot today.

She talked about who is effectively using social media in business giving great examples such as Dell’s success on Twitter and how they can directly relate $1 million dollars in revenue to their guy Richard@dell and how he has effectively engaged twitter fans to drive business. Debbie talked about Southwest Airline blog ~ Nuts about Southwest, how Jet Blue uses Twitter to notify their followers of flight updates, changes, cancellations and delays.

Debbie gave several tips including the importance of our Digital Footprint and how we must be providing useful content if we want to reach and engage our circles. She also talked about how blogs are now replacing traditional websites and actually becoming websites using blogging platforms.

Debbie gave some great resources including books to read and shared her own free ebook ~ 7 tips to Write a Great Blog, which you can access at www.DebbieWeil.com.

To listen to Debbie’s interview, visit: http://www.redheadmarketingblog.com/audio/DebbieWeilSocialMedia.mp3.

To learn more about Debbie, visit her website: www.DebbieWeil.com.

To join us for our next interview (Wednesday January 21 at 11 AM EST), Mind Your Multicultural Manners with Lisa Fanin, send me an email at heidi(at)wecai.org with Mind Your Manners in the subject line and you will receive instructions on how to attend this free event.

And on that same day at 1pm J. B. Glossinger will be talking about ViralKungFu: Is your business in the game? The future of Internet Marketing. J.B. is the founder of MorningCoach.com, an online community that has quickly blossomed into the world's largest personal development Website. From Argentina to Zimbabwe, loyal listeners in more than 80 countries tune in daily to hear his podcast, skyrocketing it to the top spot on iTunes Health. In addition to his work on MorningCoach.com, J.B. also founded the innovative media-marketing firm ViralKungFu, Inc., a company specializing in social and traditional media. JB is a personal development coach, a well-regarded keynote speaker and the author of Get Out Of Neutral. He has an MBA and a PhD in Metaphysics. You can no longer rely only on your traditional marketing plan. The Internet continues to explode with new and proven methods to target your market. If you want to continue to attract and retain customers, you need to have an effective Internet marketing strategy. During this interview, J. B will show you how to lay a strong foundation for your Internet marketing plan and more.

JB’s session is $27 to register. To join us for his session, go to this link and sign up PAYPAL. Once you do, participant instructions will be sent.

Everyone who registers for J.B’s Viral Kung Fu will receive a link to his session afterwards.

3 new events Friday November 7th

10 AM Eastern ~ How to Live the Good Life on Zero Ca.sh with Simone Kelly-Brown CEO of Own Your Power Communications, a company dedicated to personal growth and business development www.ownyourpower.biz. In this session Simone will discuss how to Leverage Bartering in Today’s Economy including when it’s appropriate to barter, things you have readily available that you can use to barter for those things you want and more. Heidi heard Simone’s program at the Own Your Power Retreat in Miami in September and that very week created her very own barter opportunity saving her hundreds of dollars. We are delighted to bring Simone to you so you too can learn How to Live the Good Life on Zero Cash.




11 AM Eastern ~ ”How to Create a Follow-up System to Save You Time AND Grow Your Business” featuring Heidi Caswell and Heidi Richards Mooney (The Follow-Up Divas).

In this teleseminar, the Follow-Up Divas will talk about the importance of staying in touch with your clients, and how to effectively follow up with them without spending a lot of money. They will talk about a variety of stay in touch mechanisms such as email, telephone and greeting/postcard and other direct marketing ideas. You will learn new strategies for following up with leads that can save you time and money and create loyal customers and clients for life.



5PM Eastern ~ How to Create an Effective One-page eCommerce Website with Ginger Marks Founder of Documeant Designs www.DocUmeantDesigns.com. In this session, Ginger will discuss the steps necessary to create an effective one-page website, The type of questions we need to ask, and what we need to do to prepare to work with a designer. What information we need to provide, etc. Should we have a contract? All this and more. Ginger is the creator of the Grow a Million Dollar Business Sales pages ~ she did such a fantastic job, Heidi had to share the experience with our members.

To RSVP for any or all of these sessions, send a message to Heidi@wecai.org with 1st Fridayz™ in the subject line.

Note: Elite and Lifetime Members of the Women’s eCommerce Association receive access to the audio files of all these events (pre-registration required). Everyone who registers for Ed Peters’ event will also receive access to the audio files.