Friday, October 31, 2008

3 new events Friday November 7th

10 AM Eastern ~ How to Live the Good Life on Zero with Simone Kelly-Brown CEO of Own Your Power Communications, a company dedicated to personal growth and business development In this session Simone will discuss how to Leverage Bartering in Today’s Economy including when it’s appropriate to barter, things you have readily available that you can use to barter for those things you want and more. Heidi heard Simone’s program at the Own Your Power Retreat in Miami in September and that very week created her very own barter opportunity saving her hundreds of dollars. We are delighted to bring Simone to you so you too can learn How to Live the Good Life on Zero Cash.

11 AM Eastern ~ ”How to Create a Follow-up System to Save You Time AND Grow Your Business” featuring Heidi Caswell and Heidi Richards Mooney (The Follow-Up Divas).

In this teleseminar, the Follow-Up Divas will talk about the importance of staying in touch with your clients, and how to effectively follow up with them without spending a lot of money. They will talk about a variety of stay in touch mechanisms such as email, telephone and greeting/postcard and other direct marketing ideas. You will learn new strategies for following up with leads that can save you time and money and create loyal customers and clients for life.

5PM Eastern ~ How to Create an Effective One-page eCommerce Website with Ginger Marks Founder of Documeant Designs In this session, Ginger will discuss the steps necessary to create an effective one-page website, The type of questions we need to ask, and what we need to do to prepare to work with a designer. What information we need to provide, etc. Should we have a contract? All this and more. Ginger is the creator of the Grow a Million Dollar Business Sales pages ~ she did such a fantastic job, Heidi had to share the experience with our members.

To RSVP for any or all of these sessions, send a message to with 1st Fridayz™ in the subject line.

Note: Elite and Lifetime Members of the Women’s eCommerce Association receive access to the audio files of all these events (pre-registration required). Everyone who registers for Ed Peters’ event will also receive access to the audio files.

2 Teleseminars Wednesday, November 5

10 AM Eastern Time – How to Market Your Inventions with Joan Lefkowitz of Accessory Brainstorms NYC ~ ACCESSORY BRAINSTORMS, Inc, is a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York’s ‘accessories district, it licenses inventors’ products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail.

Some very successful products we have launched have been TOPSY TAIL (which sold over $100m at retail), HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS...Specializing in representing unique products and inventions since 1984, she is always interested in seeing new products in these categories. ACCESSORIES Magazine awarded her for the “Most Inventive Products” and also cited her as one of the 100 most important accessories industry “Movers and Shakers”.

To attend this complimentary event, send a message to with “RSVP Inventions” in subject line.

11 M Eastern Time ~ Heidi will be interviewing Ed Peters of the 4 Profit Institute ( about How to Get up to 100% More Attendees to Your Meetings and Events. Ed is known in the meetings industry for doubling, even tripling attendance at conferences, workshops and events. He is the founder of the 4Profit Institute and a seasoned marketing professional. In this session Ed will share his Pre-Meeting Marketing for Post-Meeting Profit and Praise.

Gone are the good old days where you can just advertise your meeting and expect the world to beat a path to your door. Meeting planners and sponsors already know the number of meetings are down and the number of people who attend each meeting is way down. And not likely to get any better soon… The key to making meetings well-attended, memorable and profitable is marketing.

Ed’s session is by invitation only. Cost is $27.00 and includes access to the audio file after the event.

To sign up for this session, visit: