Sunday, November 30, 2008

CYBER Monday and Specials

December 1st is Cyber Monday ~ Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States that falls between Thanksgiving Day and Christmas. "Cyber Monday" is meant to encourage consumers to make purchases online they could not make during the previous weekend which started with Black Friday. Cyber Monday sponsored by the National Retail Federation's division, has evolved into a significant marketing event, in which online retailers offer low prices and promotions. (Source: Wikipedia)

In recognition of Cyber Monday, I too have some “special offers” for my readers.

They include:

#1 Grow Your Business Audio Program on sale for only $39.95!
Sign up for How to Grow Your Million Dollar Business? Audio program, based upon the Summit which took place September 18-20 and 23rd is available at $97 now only $39.95. The complete audio program now includes 20 interviews, a 90+ page workbook and several bonuses. And over the next few weeks we will also be offering additional sessions on “Attracting Million-dollar clients,” “How to get Million-dollar Publicity” and more. You don't want to miss these. Here's what one person had to say about these sessions:- Heidi I was blown away by the huge names that you managed to gather together on the one teleseminar series. Just one of these speakers would have made the entry price a great deal. I have learned so much from these speakers (and how wonderful is it that most of them are female!) I feel that they have opened my eyes to a big new world and I am implementing right now some of the suggestions that I heard. Very inspiring! Now what shall I spend my first million on...? Katherine Reschke, Business and Mindset Coach ~

To get your copy of this program and attend the upcoming interviews go to today. Unadvertised BONUS: Purchase this audio program and you will also receive a complete set of your choice of one of our other popular audio programs. Visit: for more information

#2 MOVING SALE ~ Heidi has a limited number of copies of Life Compass for Women available – Now thru December, grab an autographed copy for $4.95 (plus shipping) ~ Regular price is $14.95. This Indispensable Guidebook on Life Management for Busy Women features 16 of the top experts on Life Strategies. Every copy you buy, I will also include a copy of her “What’s Your OccuPlaytion” Motivational Book (value $6.95). This book makes a great holiday gift. Need several copies?

Send a message to with Life Management book in subject line. And you will get and additional 25% off four or more copies. For more information and to grab your copy ~ Visit: (FYI we are moving our offices January 1st and won’t have the space to store them. If you take all 29 copies we have left, I will make you an offer you can't refuse!

Have a wonderful week... and may the specials be yours!


Friday, October 31, 2008

3 new events Friday November 7th

10 AM Eastern ~ How to Live the Good Life on Zero with Simone Kelly-Brown CEO of Own Your Power Communications, a company dedicated to personal growth and business development In this session Simone will discuss how to Leverage Bartering in Today’s Economy including when it’s appropriate to barter, things you have readily available that you can use to barter for those things you want and more. Heidi heard Simone’s program at the Own Your Power Retreat in Miami in September and that very week created her very own barter opportunity saving her hundreds of dollars. We are delighted to bring Simone to you so you too can learn How to Live the Good Life on Zero Cash.

11 AM Eastern ~ ”How to Create a Follow-up System to Save You Time AND Grow Your Business” featuring Heidi Caswell and Heidi Richards Mooney (The Follow-Up Divas).

In this teleseminar, the Follow-Up Divas will talk about the importance of staying in touch with your clients, and how to effectively follow up with them without spending a lot of money. They will talk about a variety of stay in touch mechanisms such as email, telephone and greeting/postcard and other direct marketing ideas. You will learn new strategies for following up with leads that can save you time and money and create loyal customers and clients for life.

5PM Eastern ~ How to Create an Effective One-page eCommerce Website with Ginger Marks Founder of Documeant Designs In this session, Ginger will discuss the steps necessary to create an effective one-page website, The type of questions we need to ask, and what we need to do to prepare to work with a designer. What information we need to provide, etc. Should we have a contract? All this and more. Ginger is the creator of the Grow a Million Dollar Business Sales pages ~ she did such a fantastic job, Heidi had to share the experience with our members.

To RSVP for any or all of these sessions, send a message to with 1st Fridayz™ in the subject line.

Note: Elite and Lifetime Members of the Women’s eCommerce Association receive access to the audio files of all these events (pre-registration required). Everyone who registers for Ed Peters’ event will also receive access to the audio files.

2 Teleseminars Wednesday, November 5

10 AM Eastern Time – How to Market Your Inventions with Joan Lefkowitz of Accessory Brainstorms NYC ~ ACCESSORY BRAINSTORMS, Inc, is a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York’s ‘accessories district, it licenses inventors’ products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail.

Some very successful products we have launched have been TOPSY TAIL (which sold over $100m at retail), HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS...Specializing in representing unique products and inventions since 1984, she is always interested in seeing new products in these categories. ACCESSORIES Magazine awarded her for the “Most Inventive Products” and also cited her as one of the 100 most important accessories industry “Movers and Shakers”.

To attend this complimentary event, send a message to with “RSVP Inventions” in subject line.

11 M Eastern Time ~ Heidi will be interviewing Ed Peters of the 4 Profit Institute ( about How to Get up to 100% More Attendees to Your Meetings and Events. Ed is known in the meetings industry for doubling, even tripling attendance at conferences, workshops and events. He is the founder of the 4Profit Institute and a seasoned marketing professional. In this session Ed will share his Pre-Meeting Marketing for Post-Meeting Profit and Praise.

Gone are the good old days where you can just advertise your meeting and expect the world to beat a path to your door. Meeting planners and sponsors already know the number of meetings are down and the number of people who attend each meeting is way down. And not likely to get any better soon… The key to making meetings well-attended, memorable and profitable is marketing.

Ed’s session is by invitation only. Cost is $27.00 and includes access to the audio file after the event.

To sign up for this session, visit:

Friday, September 12, 2008

Heidi to be Interviewed on Monday September 15th!

Effició Radio Network to Interview Heidi Richards Mooney, Author, Entrepreneur and Business Coach Monday, September 15, 2008 – Atlanta, GA — Effició Radio announced that their Small Business Radio Talk Show, Real Women - Real Business - Real Solutions, will be interviewing Heidi Richards Mooney President of Speaking With Spirit & Redhead Marketing and Publisher of We Magazine for Women at 2:00 p.m. Eastern.

Heidi was requested to be interviewed by Real Women because of her passion, her spirit, and her soul that she’s invested into her company. Sherese Duncan, President and CEO of Effició, Inc. the producer of the show, says, “We strive to include guests and programs which will enlighten and entertain our audience. Heidi was requested because we know she will provide robust information that our listeners can use.”

Heidi will be talking about How to Grow a Million Dollar Business and Promote Your Business in a Down Economy To listen to Heidi’s interview and to learn more about the Real Women radio show go online to Monday, September 15th at 2:00 p.m. Eastern. As a special bonus you may call instant message the show host using yahoo messenger: sheresed during the live show! --don’t worry you can remain anonymous if you like--

Friday, September 5, 2008

2 days left to save $20 on Grow a Million Dollar Business

Would you like to know the “secrets” to transform your business from a small business endeavor to a multi-million enterprise?

Do you want to achieve financial freedom and peace of mind?

Some of the largest companies in the world today started as small one-person businesses in their home office, garage or the back room of another business.

Did you know there are common elements that most millionaire business owners share?

The reason for the phenomenal success of many firms hinges on common elements that reveal the secrets of business growth. These businesses “made it” because they had 3 things in common. The right product offerings, impressive marketing savvy and solid management skills.

Join us for our first event of the season ~ How to Grow a Million Dollar Business Summit ~ September 15, 18-20 & 23 2008

When you join us for the Grow a Million Dollar Business Summit you have the chance to meet and learn from some of the leading experts on wealth creation and management to get YOUR BUSINESS on the path to building a million-dollar enterprise.

Our Mission is to “Empower You to Achieve and Exceed Your Financial Goals”

Here is the lineup of Star-studded Speakers who want to help you reach (and even exceed) your financial goals:

Tom Antion, President of Great Internet Marketing ~ From Small Town Kid to Internet Multi-Millionaire

Loral Langemeier, The Millionaire Maker ~ Building Leading & Protecting Your Business

Andrea Nierenberg, President The Nierenberg Group ~ Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Busines

Margaret May Damen, Founder of Institute for Women and Wealth ~ Be the ECO of your Philanthropic Plan: Give Meaning to your Money

Nicola Cairncross, President - The Money Gym ~ How to GROW a Million Dollar Business with a Wealth Mentor

Annie Jennings of Annie Jennings PR ~ The Mindset, Making & Marketing Of The Million Dollar Expert

Heather Juma of Wealth, Success and Women ~ How to Become a Millionaire Diva: Helping Women Create Riches in all Aspects of Their Lives

Elizabeth Gordon, Author of The Chic Entrepreneur ~ How to Grow a Million Dollar Business, The Chic Entrepreneur Way

Joyce Bone, Founder of Millionaire Moms ~ How Millionaire Moms Achieved Financial Independence ~ and You Can Too!

Melanie Benson Strick, Entrepreneur Success Coach ~ How to Build a 6- and 7 Figure Business Using the Power of Virtual Teams

Chris Ramey President, Affluent Insights ~ How to Market to the Affluent

Nicki Keohohou, CEO - Direct Selling Women’s Alliance ~ How to Grow a Million Dollar Direct Sales Organization

Marilyn Jenett of Feel Free to Prosper ~ How I Attract Million Dollar Clients Using Prosperity Principles - and You Can Too!

Maria Marsala of Elevating Your Business ~ How to Grow a Million Dollar Business With a Mastermind Team

Sandy Forster, Author ~ How to be Wealthy FAST!

Sheri McConnell, CEO of Sheri McConnell Companies, Inc. ~ Why Creating a Membership Based-Business Is So Smart - The Millionaire’s Business Model


Read about the Speakers, learn more about the Program Topics and REGISTER for the event. Save $20 when you register before September 15th!

Hope to see you there!

Heidi & the Where Women Prosper Team

Wednesday, July 23, 2008

Boomer Woman’s Group Celebrates One Year Anniversary

They’re known as Baby Boomer Divas---women over 40 who are on the move and making a difference in their personal and professional lives. This month the group celebrates its one year anniversary.

The idea to create a Baby Boomer Diva Web of Fame came from baby boomer author and expert Beverly Mahone who says, “This was my way to pay tribute to baby boomer women who were doing great things at midlife but weren’t getting their deserved recognition.

So what is a DIVA? According to Mahone, she’s a baby boomer woman who’s Divinely, Inspired, Vivacious and Anointed.

Mahone says the Divas are all very talented women who come from very diverse backgrounds around the globe. “We come from all walks of life and different races and are eager to share our knowledge and resources. We’ve had a few bumps in the road and some detours but we continue to persevere. Mahone adds that in addition to a global presence, they are also honored to have celebrities like actresses Debbie Zipp and Bern Nadette Stanis who are active members and want to offer their assistance in helping them grow.

The official anniversary date is July 22, 2007. Since its inception, the Baby Boomer Diva Web of Fame has continued to grow by leaps and bounds. Mahone says the Web of Fame is now officially known as Boomer Diva Nation—a nonprofit organization that provides a variety of resources to assist fellow boomer women in their endeavors. It’s also a place where women can network

Mahone anticipates the groups continued growth over the coming year. “Who would’ve ever thought last year that something called the Baby Boomer Diva Web of Fame would turn into what it is today?”

Charter Diva Members:

Linda Alexander, Pam Archer, Angela Betts, Natalie Cole, Cynthia Frazier, Linda Hall, Donna Maria Harris, Kathy Holmes, Gayle Hurd, Karlyn, Betty Lynch, Heidi Richards; Beverly Mahone; Ginger Marks, Carine Nadel, Kathie M. Thomas Kathy Walsh, Debra Shiveley Welch, Gloria Mount, Ora Stearns-Smith and Vicki M. Taylor.

To learn more about being a part of Boomer Diva Nation, visit:

Saturday, July 19, 2008

Women Get Certified to Promote Their Businesses

Join us Wednesday, July 23 at 1PM (EST) for an Interview with Delia Passi of WomenCertified®

Delia Passi is the nation's leading expert in selling to women. At the helm of a successful training, consulting and research firm, Delia arms thousands of sales and service professionals each year with proven techniques that empower them to sell more effectively to women and couples. Her series of sales training programs are based on more than a decade of research and experience in understanding and translating the nuances of how women approach the buying cycle.

As a consultant to numerous Fortune 500 companies, Delia advises her clients how to better understand their female consumers, supporting them to increase deals closed, improve customer service, and gain the loyalty of these hard-earned customers. Delia's engaging speaking approach combines humor, practicality and "Aha!" moments, leading her to captivate audiences at events including the Microsoft Global Marketing meeting, the Genworth Financial Retirement Symposium and Harley-Davidson Summer and Winter Dealer Meetings.

Prior to founding Medelia, Delia was the Group Publisher of Working Woman and Working Mother Magazines. She began her career in sales with the Xerox Corporation and quickly became one of the company's top producers, becoming known internally as "The Closer." It was when she made the switch to selling advertising that she recognized how a specialized approach proves to be more effective when it comes to selling to women, who dominate the publishing environment.

Delia earned her B.A. in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle in NY.

She is also the author of Winning the Toughest Customer: The Essential Guide to Selling to Women This useful and detailed sales manual is injected with humor and practical ways to tap into the female mindset - and to gain her dollars and her loyalty.

In this session, Delia is going to give an overview of the Women Certified Program, how it can help leverage the WomenCertified® program to promote your company and she will also talk about a special offer she has for members of the Women’s eCommerce Association.

To learn more about Delia Passi, visit Medelia Communications . Visit WomenCertified® for more information on their program.

Wednesday, July 23 at 1:30PM (EST) Dr. Sally Witt will be our guest talking about her Certification Programs.

Dr. Sally Witt is a Breakthrough Coach and Hypnotherapist. She has a Ph.D. in Spiritual Counseling, and has a unique background in traditional psychology as well as intense alternative and metaphysical training. She not only provides individuals and families with coaching and individual therapeutic sessions, but she provides support groups, corporate consulting, trainings and demonstrations on a wide variety of topics. Dr. Witt is also known worldwide for her intuitive and energy healing gifts. She has been a frequent guest on national television and radio programs to talk about her work.

She is the author of "Your Mind Holds the Key to Health, Happiness, and Prosperity", available on

"The Dr. Sally Show" on radio and video ~ YouTube has a world wide following. Dr. Sally loves to share stories that inspire and educate. Everyone's story is important, and we can learn so much from each other to help us achieve personal and professional success.

Dr. Sally is a certified trainer through the IACT (International Association of Counselors and Therapists), NFNLP (National Federation of Neuro Linguistic Programming), IHF (International Hypnosis Federation), and Life First. Her students are eligible for membership and international certification from the relevant associations after graduation.

In this session, Sally will be talking about several exciting certification programs she offers her clients and a very special offer she has for members of the Women’s eCommerce Association.

To RSVP for either session, send a message to heidi (at) with “eWednesday Chat” in the subject line.

Tuesday, July 15, 2008

Free Teleseminar ~ Power Goals with Linda Ware

Join us Wednesday, July 16th at 10 AM Eastern (9 AM Central, 8 AM Mountain, 7 AM Pacific) for Power Goals with Linda Ware

Do you know the Power of Written Goals?

Graduates from Harvard were asked if they had written goals. Only 3% of these Graduates had written goals. Then they checked up on these same graduates 20 years later and found something fascinating. Most graduates had done well and had good jobs... but what they found was that the 3% with the written goals controlled more than 90% of the cumulative wealth of the entire group and also reported to be the happiest and most satisfied with their lives.

It has been proven time and time again that written goals are powerful and lead to greater success. Maybe you have written goals and maybe you don't but if you want to live wildly successful life, written goals are a must. And, here is the most startling thing about written goals – they have to be written in the proper way to really work.

That’s where Linda Ware comes in ~ she has helped hundreds of people write their goals in a way that absolutely attracts their desired outcome. She is an expert of taking people’s written goals and writing them in a way that creates such amazing energy that the universe can't help but respond.

About Linda: Committed to helping people and organizations go from good to amazing, Linda Ware is an author, master motivational speaker, corporate trainer and coach. She is the nation’s expert at teaching people the power of ‘Beaming Love’. Working with small and large groups, whether it be a motivational talk, a corporate training or personal coaching, Linda is impactful, unforgettable, and compassionate.

Linda has been trained by some of the most influential motivational speakers in the country. Bob Proctor from the popular movie, The Secret; which is sweeping the nation and has been featured on Oprah, was one of the first people to influence Linda’s teachings. As a result, Linda was a member of Bob Proctor’s Youth Mentoring International board of directors.

In 2006, because of increased demand on her skills and time, Linda developed Lasting Impact Group, a coaching and training company, where she and her certified trainers develop long-term relationships with their clients in order to achieve permanent change. Lasting Impact Group delivers programs such as: Team Building Breakthrough; One Voice Speaks; Up Your Team’s Thinking; and Executive Coaching, to name a few. To learn more, visit

RSVP to heidi (at) to receive instructions on how you can participate! BTW, there is no cost to attend.

Hope to see you there!


Heidi Richards Mooney, Founder & CEO – The WECAI Network -
Publisher & Editor-in-Chief, Check out the latest issue of WE Magazine for Women!

Wednesday, July 9, 2008

FREE ColorAlchemy International Web Conference

I am thrilled to be a part of the FREE ColorAlchemy International Web Conference which begins on July 14 , 2008. My program takes place on July 15 and I will be sharing a video presentation called Flowers and Color - The ‘Secrets’ to Creating Moods Through One of Natures Greatest Gifts.

The FR*EE Color Alchemy International Web Conference brings together 14 color experts from around the world. We will share mind, body, and spirit secrets to benefit you with the endless supply of color for your home, garden, office, and throughout heaven and earth.

The ColorAlchemy International Web Conference is an online event hosted by Jami Lin, author of Color Alchemy and Teresa Morrow, owner of Key Business Partners

Join us to discover all the ways to apply the color energies of your body, sing the spectrum of music, and vibe to the colors of dance. Learn do-it-yourself ColorAlchemy such as how color penetrates the body to reduce wrinkles and pain, and even to lose weight!

Experience the ColorAlchemy benefits with stones and essential oils, working with mandalas, making ColorAlchemy elixirs, creating ColorAlchemy vision maps, and much more; including many other free resources just for stopping by the Event.

Mark your calendar not to miss any of the life-transforming presentations. Remember to register at, so you’ll have FREE access and to receive the updates.

I hope you will join me for the Color Alchemy International Web Conference and improve your life from the 13 other Color Masters’ secrets too!


Friday, June 27, 2008

Systematize Your Success Audio is Now Live

Today I had the pleasure of introducing the men behind to listeners of our periodic WECAI Chats.

Alexander and Donald shared many wonderful case studies about how "big companies" systematize their processes and how it lead to their being considered models in their respective industries. Companies like McDonalds and how they train teenagers to "serve it up", how Debbie Fields started selling her famous cookies by marketing on streetcorners and making the recipes and then creating a duplicatable process to prepare them, that can be taught to just about anyone, how Martha Stewart is doing better than ever because she has can replicate the secrets to her success over and over again.

These were just a few of the examples they shared. Alexander talked about creating the right team and Joint venture partnerships, masterminds and more.

In the end they made the listeners an offer of a free half-hour strategy session to find out the next steps we need to take to systematize our success. And I wanted to offer it to you here. And share the link to the audio file.

Visit Systematize Your Success to listen to the free business audio (mp3) recording.

If you too would like to have a free half-hour strategy session with Alexander and Donald, sign up at Tell them Heidi sent you!

Wishing you continued success as you build your businesses and learn more ways to leverage the tools provided by the Women's eCommerce Association.

Heidi Richards Mooney

Tuesday, June 24, 2008

Systematize Your Success June 26

Systematize Your Success June 26th Complementary Teleseminar/Webinar Event

Join us on Friday June 26th at 12 noon Eastern time (11 AM Central, 10 AM Mountain, 9 AM Pacific) Topic: Systematize Your Success: How to Create The System, Team, and Momentum For Business Success with Alexander Alperovich (Author of books such as "Go Fast Networking" and "") and Donald Kubelka (Director of Development at Success Building Systems
Network, Inc).

Alexander Alperovich is the President of Success Building Systems Network, Inc. the new web based business creation company. Alexander has over 20 years experience in building businesses, real estate, and investments. He has worked under the teutalage of some of the top internet marketers including Joe Polish, Loral Langemeier, Dan Kennedy, and Jay Abraham.

A Russian immigrant himself, Alexander is also putting together the Immigrant Success Network to help other immigrants reach new heights in their own success. He is a sought after expert on the subjects of networking and brainstorming for fun and profit.

Author of books such as "Go Fast Networking" and "", he enjoys meeting new people, showing them how to get the most out of their current relationships, and connecting them together with new friends and business partners.

Donald Kubelka is Director of Development at Success Building Systems Network, Inc. Donald has over 25 years experience in publishing, computers, and business development. Some of the clients Donald has worked with include ACX, The Gallup Poll, Merrill Lynch,, Inc. and the National Visa Registry.

An author, publisher, programmer, and entrepreneur, Donald has authored over a dozen books, written several important programs including a global conference calling system, an automated publishing system, and most recently a business creation system. He is a sought-after expert on the subject of using Intellectual Property for personal and professional branding, and how to use automation to build business systems.

A published author and speaker, Donald also teaches individuals how to dramatically increase the value of their Intellectual Properties. He holds degrees in Government, Psychology and Divinity from Los Angeles Valley College, California State University at Northridge, and Oral Roberts University.

During this session, Alexander and Donald will share their experiences and other people's examples of how having a semi-automated system, and professional team can help you gain and grow the momentum your business needs for ultimate success. They will talk about the best ways to systematize and automate your current processes, some of the best tools currently available and how to use them, common mistakes people make when setting up their systems and teams, how you can use your own system to explode your success geometrically, and more!

There are two ways to attend this session: In our Web Conference Room or our Teleconference Bridge Line.

To gain access to either of these, send a message to with "RSVP 1st Fridayz" in the subject line and you will receive instructions via email response.

*These sessions are being recorded and will be made available to our Charter, Charter Elite and Lifetime Members of the Women's eCommerce Association (after the sessions) as well as all guests who are online orin our conference room during these interviews.

To find the time and date in your area, visit

Hope to see you there!


Heidi Richards, Founder & CEO – The WECAI Network -

Tuesday, June 17, 2008

Let's Celebrate Baby Boomer Diva Day Together

If you're a professional woman with a book or product, give us an opportunity to purchase from you on Friday, June 20.

This is the day we are celebrating who we are as women---as women who are on the move and making a difference! June 20 is the 2nd annual celebration of Baby Boomer Diva Day.

Showcase your product for 15 minutes for the very low price of $10. A few vendor slots still left.

Also, there will be plenty of prize giveaways with special guest speaker, Heidi Richards, who will discuss how blogging can turn into $$$ for your business or product in her session, 30 Blogging Tips in 30 Minutes (starting at 10:30 AM Eastern time).

It's going to be the most fun you've had online in a LONG time. 10am-3pm (EST.)

To get more information or to sign up now:

Check out the Baby Boomer Diva Nation.


ps. It's Beverly Mahone (founder of BBDN) Birthday! Be sure and stop by and wish her a Happy Birthday!

Wednesday, June 11, 2008

73 Women Bloggers to Watch for Summer 2008

"My philosophy: Life is too short to regret. At one point everything you did willingly is exactly what you wanted so live it up, drink it down, laugh loudly, dance wi.ldly, sing horribly, live fr.eely, love openly, give graciously, and take humbly." - Jennifer Scott

Summer is a time to be carefree, courageous and creative. So I have been surfing the net to find some incredibly courageous, often carefree and always creative women bloggers. Today I share my list of 73 Women Bloggers to Watch for Summer 2008. Be sure and check them out, stop by their blogs, leave a comment and tell them Heidi sent you. And when you are finished visiting the blogs, be sure to check out the resources mentioned below.

Color Alchemy with Jami Lin

Ms. Biz with Tami

Absolutely Beautiful Things with Anna Spiro

The Goddess Files with Suzann Kane

Sandi Thompson Nutrition

ConflictZen With Tammy Lenski

Resonance Partnership Blog with Marianne Richmond

Building an Empire with Trisha Allen

Money Pants

The View From Here with Emily Gallardo

A Girl`s Guide to Project Management with Elizabeth Harrin

Kimmunications with Kim Snider

Mrs. Write: Musings of a Writing Wife with Julia Temlyn

One Bubble at a Time with Heather

Doctor Blogger with Dr. Rima Bishara

Idea Secrets with Laura Childs

The Savvy Tourist with Annie

Frugal For Life with Dawn

Darla Mack - Days in the Life of a Mobile Diva!

Following the Judo Life with Ronda Rousey

Bad Ass Ideas! With Samantha Warren

Lynne`s Take on Tech with Lynn Jolitz

Kathy Maister`s The Main Dish

ClickNewz with Lynn Terry

Plain Talk with Eileen McDargh

My Open Wallet by anonymous New Yorker

Najla’s Notes with Najla

Customers Rock with Becky Carroll

Sitting Pretty with Nina Smith

Ideas for Women with Trisha

Elemental Links with Brenda Michelson

We Speak Business - Hablamos de Negocios with Lara Bersano

Simply the BEST Coaching with Sylvia Warren

Almost Smart Cookie with Dr. LeslieBeth Wish

Marcom Interactive with Linda Zimmer

Mauritius Today with Kathy Wilson

Girly Geekdom with Sarah Blow at

SEO Igloo Blog with Miriam Ellis

Bunny got Blog with Bunny

Ecopreneurist with Sarah Pressman Lovinger

Business Golf Blog with Suzanne Woo

Jenny, The Bloggess

Mary Murtz, The Eleventh

Julie Pippert: Using My Words

Angela’s Mommy bytes

Lotta’s Mom-o-matic

Words for Hire with Karen

Passions that Pay with Katherine Reschke

Pangea Collection with Patricia

Small Biz 2.0 with Peg Corwin

Time Goes By with Ronni Bennett

I Quit for Lijit with Tara Anderson

Keeping Nickels with Nichelle Stephens

Semantically Driven with Jen

Daring Young Mom with Kathryn

Key Business Partners with Teresa Morrow

La Vida Cocoa with Kathleen Granfield

Branding and Marketing with Chris Brown

Dishing with Kathy Casey


Joy Lan Kim

Moms in Business with Linda Hollander

Pink Heels with Beka Brown

Alice of Crafting a Business

Fiona Walsh Tips

Great Presentations Mean Business with Laura Fitton

PlaneBuzz with Holly Hegeman

Perrin Post with Wendy Perrin

Ali Bytes with Ali Cherry

Making it Lovely with Nicole Balch

Aimee’s Adventures with Aimee

Connie Bennett’s Sugar Shock Blog

Real Words from a Real Writer with Kathryn Vercillo

Blogger Buster with Amanda Fazani

Three Blogging Tips to get your “blog on”:

1. Tweet your blog posts (or articles). Every time you write a new article on your blog, go over to Twitter (you do twitter, don’t you?) and post the title of the article and a link to it at your home page. If you don’t Twitter yet, get started now. It’s microblogging so you only have a few words (140 characters to be exact) to post a tweet. Followers and visitors to your home page can read your updates and if they like what they see will follow you and tell others too.

2. If you want to increase your blog traffic you have to comment voraciously on related blogs and forums. Make sure your comments add value to the conversation (not just, “hey, nice post”), so that when readers visit those blogs they feel compelled to click on your link and “check you out.” This can increase the number of visits to your site and if those new-found visitors like what they see, they too become loyal readers. In fact, I found this tip while surfing a blog and then clicked on the link in the comment and found other great tips on blogging! And I even found a few *women bloggers whose comments I liked and have added them to this list!

3. Something I never thought of was to add a "tell-a-friend" link at the bottom of each page. Some people who visit blogs may not think to share their new findings with their own circles.

Note: Here’s a cool tool I found that can help you stay in touch: RSS responder is a new script that allows you to keep in touch and follow-up with your subscribers without the hassle of email:

Ps. If you are a woman blogger or know women bloggers we should be listing be sure to leave a comment and let us know. We are looking for TEAM bloggers, GREEN bloggers and Women Bloggers to Watch for Fall 2008!

Saturday, June 7, 2008

Leverage Social Networking - Two experts share

Yesterday I had the opportunity to interview two experts on social networking topics and wanted to share the resources they mentioned during their interviews. I also included the link to the first interview - if you leave a comment here, you will also receive a link to the second interview next week!

Here they are:


How to Leverage Linked Ito Grow Your Circle and Your Business with Chuck Hester of iContact

Here is Chuck’s interview:

To connect with Chuck, visit his LinkedIn page.

Here are some of the resources Chuck mentioned during his interview:

LinkedIn Answers – a wealth of tips, resources and a great way to get “known” by LinkedIn members

OpenID is a great tool to use to create a single identity across social networking sites

iContact - is an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders

Read the book “I’m on LinkedIn, Now What? By Jason Alba, Founder of Jibber Jobber

Here’s a great Cheat Sheet for LinkedIn that I found this morning


IS ANYONE READING YOUR BLOG? How to go from 0 to 2,000 subscribers in 3 months! Interview with Tina Sue of Think Simple Now

You can connect with Tina Su at her blog - her email is listed there as well.

Here are some of the resources Tina recommended:

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog.

StumbleUpon discovers web sites based on your interests, learns what you like and brings you more

If you have a Wordpress blog - Comment Relish is a plugin that sends an e-mail message to users who comment on your website who have never commented before

To monetize your blog check out:


Natural Path Media

Find more ad networks online (via google, etc.) - advertising network or ad network is a company that connects web sites that want to host advertisements with advertisers who want to run advertisements

In addition, the Women’s eCommerce Association has a special offer for you…

If you’d like to increase your Blogging knowledge and receive tons of great resources, check out the Blogging for Business Audio Program (part of the Women’s Success Series) at Blogging for Business Program. We are offering this program to you at 50% off the advertised price of $57! That means you’d only pay $28.50 for more than 14 hours of content, a 53 page workbook filled with resources and the interview questions we asked of each guest… and more.

If you would like to purchase this program, send me a message with Blogging for Business in the subject line and I will send you a PayPal link for the $28.50. Once you purchase the program you will receive a link to instantly access this Outstanding program.

And there is no risk to you! We have a 100% money back guarantee so if you decide the program is not for you, you will receive a refund AND you can keep the workbook!

Looking forward to hearing from you.

Warmest regards,

Heidi Richards Mooney, Founder & CEO – Women's eCommerce Association

Tuesday, June 3, 2008

Really Cool Website Tools

Today, while surfing the net, I found 3 really cool programs I'd like to share with you.

#1 is SitePal and it's a talking avatar you can add to your website.

Here is one of the banners I chose to add to WE Magazine for the Summer issue (turn up your speakers to listen):

#2 - Do you Twitter? If so, read this article Five New Twitter Tools You Should Know posted at Top Rank Blog. Feel free to visit my Twitter page at

#3 - Another site that I am quite fond of and am making money with is Linkshare. According to their site: LinkShare provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network, along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results. It is a great way to add passive income to your coffers.

Here is one of my affiliate banners.

LinkShare  Referral  Prg

That's my 3 really cool website tools for Tech Tuesday!

Thanks for stopping by,


Wednesday, May 21, 2008

Amy Sherman, Author - Distress Free Aging

Today, I have the honor of interviewing Amy Sherman, Author of "Distress Free Aging"...

As a member of the Baby boomer generation, Amy, I just love your book, "Distress Free Aging." It has come at the perfect time and will undoubtedly help a multitude of people not only age gracefully, it will help us learn (and relearn) valuable skills to help us age with attitude, abundance and the power to really shape our own destiny.Today I'd like to share a glimpse of "Distress Free Aging" with my readers by asking you a few questions.

How do you define "Aging with Attitude"?
It's your view on getting older. How do you perceive yourself?Aging doesn't have to mean you are over the hill, but rather it couldmean you are wiser, more confident,more resilient and more content at this stage of your life.It's all in one's perspective. If you believe that nothing isgoing to stop you from fulfillingyour dreams, from living your life with joy and hope,then you will be better prepared to tackle thetrials and tribulations that come your way, as you transitionthrough your midlife.

In your book you talk about "flexibility" and ask the reader 'do you want to increase your overall well-being?' Please share some of the tips you describe under the scope of flexibility.

Flexibility means being open and receptive tonew concepts or ideas. We get set in our ways as we ageand many times it is hard to change our patterns.

I suggest you at least "try the new idea on for size" to see how well it fits in your life. For instance, if it is suggested that you meditate to reducestress, do you say, "No, that's not for me" or do you say,"Tell me what to do because I've never done it before."It's a choice that you make and hopefully, the choiceis to give something new a chance. You life will be full of changes.Change is inevitable and if you are unable to adjust easily andaccept new opportunities, you will create disappointments that becomemore and more difficult to overcome.Let's talk about self-esteem and self-love. How and why is this essential to our emotional well-being?

Self-esteem is the single greatest factor that affects your behavior.Everything you do, think and say reflects your view of your self. If youfeel good about who you are, you respond emotionally to what happensto you in a positive way. You may say, "Things could be worse. At leastI have my health and I'm working." This ties in to the notion of self-love. If you are able to nurture yourself as you would any valuable,deserving, lovable person you know, and keep yourself focusing onthe good you already have, you are supporting a healthy, strongsense of your self, which is essential to your emotional well-being.

Amy, how can our readers get a copy of "Distress Free Aging?"

"Distress-Free Aging: A Boomer's Guide to Creating a Fulfilledand Purposeful Life" gives you 10 strategies that help turnyour setbacks into opportunities, and move you in the right direction forenjoying and fulfilling your life's dreams. It can be purchased directly at or go to to sign up for the weeklynewsletter.

Thank you so much for sharing a few tips with our readers. Best wishes for a wonderful blog tour.

Where are you off to next?

Well, yesterday the tour was at Lisa Fredette’s blog at
And tomorrow the book blog tour will continue with Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D and Her Mentor Center at

Friday, May 16, 2008

Who's Who Directory of Women in Ecommerce is here

It's finally here!

The International Who’s Who Directory of Women in Ecommerce - Showcasing Women Who Promote Their Businesses on the WEB - has hit the Net!

The Who’s Who Directory of Women in eCommerce is an annual publication recognizing women who promote their businesses to a global marketplace via the Internet. It’s THE Directory for Business women providing links to women's business ownership, business owners, business service, women's business advice, business enterprises, shopping, jewelry, fashion, beauty, wedding, and much more. This registry serves as an outstanding resource for networking and consulting as well as cultivating strategic alliances.

The mission of The Who’s Who Directory of Women in Ecommerce is “to support and promote women entrepreneurs around the globe.”

You can ge your own copy here: NOW!

If you wish to have your profile considered for inclusion in future editions, you may do so by completing the Registration Form (download copy of this form in PDF, visit: To download copy of this form as a Word Document, visit: and mailing the information to with “Who’s Who Directory Submission” in the subject line.

We look forward to hearing from you.

Heidi Richards Mooney, Publisher
Founder, Women’s eCommerce Association, International

Monday, May 5, 2008

Meet Lisa Fredette Certified Life Coach

This week we had the honor to interview Charter Elite Member Lisa Fredette, CTA Certified Life Coach, Founder of Passionate About Life Coaching. Here’s what Lisa had to say….

1. Tell us a little bit about yourself.

My name is Lisa Fredette. I am a certified life coach, author, speaker, radio host and owner of Passionate About Life Coaching. I was introduced to life coaching during a challenging time in my life – a separation from my husband of sixteen years. I participated in a weekend workshop that was facilitated by life coaches. The support and insights I gained from that weekend were magical. The magic didn’t end there - I participated in group coaching and one on one coaching for up to a year after that weekend.

I truly believe that it was the work with my life coach and the life coaching process that allowed me to effectively heal and grow through my divorce. This experience also provided me with the opportunity to finally live out my life purpose. I have always had a nagging feeling that I was meant to do more, help others, try and make an impact on others. Well my introduction to life coaching ended that nagging, that is when I pursued my certification with the Coach Training Alliance and Passionate about Life Coaching was born. When I started my business three years ago it was only natural for me to start with divorce recovery as my focus. I still have this as my primary focus but I have since expanded to working with women on all relationship issues. The journey to this point has been amazing and I am so excited about what my future journey will be.

2. What would you say is your “claim to fame”

I believe that my claim to fame is my intuitive nature for one. The other is my ability to cut through the story and get to the truth. Finally, getting my clients to face their truth, which allows them to create a reality that is truly amazing.

3. What do you enjoy most about your profession?

When I hear my clients hit their “aha moments”, it is truly an amazing experience. When they know that they have truly arrived – wow! I can literally see the light bulb turn on, nothing is the same from that time forward. Great things happen from this place.

4. What are some of the trends you are noticing in your profession/industry?

I see that many coaches are moving toward a membership type business and other income sources then just one on one coaching, which I think is awesome. This allows many more people to experience the magic of life coaching.

5. From where do you draw inspiration?

My inspiration comes from learning and networking. I am a life-long learner. If there is something I don’t know how to do I take a class, workshop or read about it. I also surround myself with a lot of different kinds of people. Having these two things in my life allows me to plant the seeds. I then continue to nurture and cultivate those seeds until one day they sprout into an inspiration. I never know when it will hit but I am always open and ready and when it hits I am quick to act on it before it is gone.

6. What one thing would you like to learn this year?

I would love to learn how to use the law of attraction more effectively. I have the basic understanding of how it works and how to incorporate it into my life but I want to make it a greater part of my daily life and to be able to more clearly articulate the vision that I want to manifest.

7. What are your personal/professional goals for the next 6 months, year?

Personally I would like to experience a spiritual retreat. I want to surround myself with others who speak my language and want to experience more fully spirituality in their life and I want to learn from a master who already has this. Professionally, I want to continue to grow my business so I can experience financial abundance effortlessly. I want to continue to meet and touch the lives of amazing people who want to fully experience their greatness. I want to continue to attract members to my membership site, sell my ebooks, write more books and attract members to participate in my coaching programs as well as experience one on one coaching with me.

8. What do you like to do for recreation?

I love to golf. I also enjoy exercising, both cardio and weight training. I like to run and race. I enjoy reading, watching movies and spending quality time with my daughter, Kaitlin and my partner, Gary. I enjoy long walks with my dog, Tori.

9. What book(s) are on your nightstand?

Conversations with God by Neale Donald Walsh, The Law of Attraction by Esther and Jerry Hicks, Women and Money by Suze Orman to list a few.

10. What is the one thing you would like readers to know about you?

I get my energy from the sun and warm weather – which is a real challenge living in Western Pennsylvania. I plan to move someday to a warmer climate that speaks more completely to my soul and feeds my energy.

About your company?

The name of my company was no accident. I am passionate about helping people and I am passionate about life. Everything that I do and develop for my business is designed to help others regain their passion for life, whether it be after a divorce, reclaiming your relationship with you or finding that special someone to spend the rest of your life with.

Also, if you would like to include a statement about the benefits of being a member of the WECAI Network™ that would be terrific!

I love being a member of WECAI Network. As a member I have the opportunity to experience the two things that support my inspirations; education and networking. I am able to learn from experts on how to build my business and I get to surround myself with like-minded people. It is awesome!

To learn more about Lisa, visit Passionate about Life Coaching at

Saturday, May 3, 2008

Meet The NEXT Baby Boomer Idol....

Judy Davids’ has pursued a passion some of us only dream about or maybe dreamed about at teenagers. To be a Rock Star! And she did this on her own terms. This Rock Star Mommy found a way to balance work, family and fans while making a name for herself and her rock band in the process!

And she didn’t stop there! She achieved another goal that even more people have dreamed of and perhaps didn’t have the confidence in ourselves to go after. That’s writing a book!

Judy Davids, Founder of the Mydols, just released her new book, "Rock Star Mommy, My life as a Rocker Mom," an inspiring story of how a 40-something woman who without any prior training one day decided to pick up a guitar and learn to play.. and she did! Much more than that, she convinced a few of her girlfriends to join her band and the Mydols were born! Or is it reborn???

Rock Star Mommy is a story that needed to be told and shared. It’s a story of life, hope and the pursuit of happiness.

Get your copy of “Rock Star Mommy, My life as a Rocker Mom” today at

Keep up with her tours at her blog:

And when you have a chance listen to an interview I did with Judy for Inventing Women in March:

Tomorrow Judy will be stopping at Betty Lynch’s blog – My Country Kitchen. Check it out at

Be a part of the tour! The blog book tour, that is…..

Saturday, April 26, 2008


Join us Friday June 6, 2008 – 1 PM Eastern Time (12:00 NOON Central, 1:00 AM Mountain, 10:00 AM Pacific) - this session has been rescheduled from MAY 2nd.

IS ANYONE READING YOUR BLOG? How to go from 0 to 2,000 subscribers in 3 months! Interview with Tina Sue of Think Simple Now

Tina Su is very passionate about Personal Development, Spiritual Growth and Photography. Working full time with as an experience designer and technical program manage, Tina is able to flex her creative muscles and with it lots of freedom & flexibility. She is also a professional photographer with her own studio in downtown Seattle.

On the side, Tina is the co-founder of an internet startup. She also consults part time critiquing websites on their ease of use. In 2006, Tina ran a very profitable ebay business selling wholesale women’s apparel.

To realize her vision of helping others on their personal development journey Tina Su started a little blog called Think Simple Now on September 27th, 2007 with zero experience in blogging, internet marketing or writing. By the time Christmas came, 3 months later, she had 2135 subscribers.

‘Think Simple Now’ focuses on finding clarity, motivation, productivity, creativity and happiness. Think Simple Now gives you simple steps towards positive change. She knows your time is valuable. The goal of Think Simple Now is to create practical and applicable articles aiming at making a positive contribution to your life.

To join us for this teleseminar/webinar event send a message to heidi (at) with "RSVP Tina Su" in the subject line. Instructions will be emailed to you.

Hope to see you there!

The Passion, Power and Potential of Blogging Interview

Join us on * Wednesday, April 30, 2008 (6:00 PM Eastern Time) (5:00 PM Central, 4:00 PM Mountain, 3:00 PM Pacific)

The Passion, Power and Potential of Blogging from the Founder of PROBLOGGER – One of the Most Popular Blogs in the World with Darren Rowse (This session is a WEBINAR ONLY and not accessible via teleconference)

Darren Rowse is a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School. In 2002 Darren stumbled upon an article about ‘Blogging’. He didn’t know it at the time but that moment changed his life. Within 24 hours of reading the article he had started his own Blog called Living Room - a personal blog where he explored issues of Pop Culture, Spirituality and Blogging ever since.

From the experience Darren has since started many other blogs. As his blogs have grown in popularity and generate income, his Blogging journey has taken him from a hobby (some would say an obsession), to a part time job through to a fully fledged business in recent times. Darren slowly built his blogging into a income source that has enabled him to dedicate more and more time to the medium to the point where he is now a full time blogger with ProBlogger.

In 2005 Darren embarked with three others on the biggest blogging project he’d ever done - b5media - a blog network that has hundreds of blogs written by hundreds of bloggers from around the world on a wide variety of channels/verticals. Darren is VP of Blogger training at b5media. Prior to blogging Darren had many interesting jobs including being a youth minister for his church. Darren will be joining us live from Melbourne, Australia.

To join us send a message to heidi (at) with "RSVP Darren Rowse" in the subject line. Hope to see you there!

Friday, April 25, 2008

Women's Green Commerce Survey

You are invited to participate in our survey WOMEN'S GREEN COMMERCE: Purses, Peers, Posts and the Power to Move Green Markets. In this survey, you are asked to complete a survey that asks questions about Sustainable Lifestyle (green living). It should take LESS THAN 3 MINUTES to complete the questionnaire.

In exchange for being brave and letting us into your life, we’ll give you our list of more than 200 green resources we’ve collected just for you. This Directory consists of 31 pages of information, places and things to help you achieve your green lifestyle goals (personally and professionally). In addition, you will receive a link to the special report "Purses, Peers, Posts and the Power to Move Green Markets" by Mary Clare Hunt.

You will also be entered into a drawing for a chance to “win” a full page AD in the Summer Edition of WE magazine for Women. (Void where prohibited) No we won’t sell your information to the highest bidder, in fact, we’ll compile the info and share it with you. You’ll know what we know.

Remember, it’s WECAI (Women's eCommerce Association). Mary Clare Hunt of In Women We Trust will act as the facilitator. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

If you have questions at any time about the survey or the procedures, you may contact Heidi Richards at 954-625-6606 or by email at heidi (at)

Friday, April 18, 2008

WE Magazine for Women Tribute to Mother Nature

WE Magazine for Women Tribute to Mother Nature Spring Issue Hits the News Stands!

Well, the Internet News Stands, that is.
The Spring 2008 Issue is hot off the press and ready for you to read.In recognition of Earth Day 2008, this issue includes dozens of great articles including, “Ethical Business or Just a ‘Green Wash?,” ” How to Spend for a Better World,” “Did Someone Say Chocolate?” and “Dare to Be Prosperous!”

Here’s what some of our readers have to say:

“This is great! I've read every issue of WE Magazine for Women and I would recommend that everyone take a look at it.” Beverly Mahone, Enjoy Your Menopause –

“WOW, I couldn't stop reading. WE Magazine for Women is wonderful, Heidi. I'm so delighted to be a part of this awesome movement...women in the business of promoting women! Congratulations!” Bea Kunz, Sagehill Farms -

In addition, in this issue you will be taken on a wonderful journey to three locales around the globe that are walking the talk of Sustainable Living. You will meet the Earth’s Advocate, Mary Clare Hunt, and feel her desire to keep the world safe for generations to come! And eight outstanding Women on a Mission who are making a difference in their parts of the world.In fact, there are 64 pages filled with great content, information and inspiring stories.

To read the current issue visit: and see for yourself!

To read past issues, go to

We would love your comments and feedback!BTW, if when you are finished reading WE Magazine for Women, we invite you to take the Women’s Green Commerce Survey at (Lots of goodies when you do!)

Thanks for reading WE Magazine for Women and for passing it on to your family and friends,

Heidi Richards Mooney, Publisher & Editor-in-Chief

Wednesday, April 16, 2008

How GREEN is Your Office?

How GREEN is Your Office? Thirteen tips to Sustainability by Heidi Richards

1. No more styrofoam! Instead use coffee mugs and drinking glasses made of glass or ceramic. Wash, rinse, reuse.

2. Buy recycled! Paper and plastic such as wrapping papers, writing papers, etc.

3. Mop it up! With a sponge or mop instead of paper towels.

4. Refill those water bottles with filtered water from your tap or the water cooler

5. Make it into Scratch! Paper that is! Use the backs of printed documents to jot down notes, in your fax machine and more.

6. Recycle those old manila file folders by relabeling them.

7. Reuse bubble wrap, styrofoam peanuts and other packing materials you receive in shipments.

8. Use refillable pens instead of disposable pens.

9. Donate your magazines to local libraries and senior citizen centers.

10. Recycle newspapers.

11. Conserve energy by purchasing compact florescent bulbs. They use less energy and last years longer than incandescent bulbs.

12. Buy energy efficient appliances and machines such as copiers, faxes, etc.

13. Look for ways to create new uses for product scraps and methods for reducing waste

What are you doing to live the Sustainable lifestyle? We want to hear from you...

Take the Women's GREEN Commerce Survey and tell us. In exchange for your input, we will share our Directory of more than 200 Green Resources with you. And you will be entered into a drawing for a FULL Page ad in WE Magazine for Women.

Here's the link to send your friends to, too!

Thanks for your input!


Monday, April 7, 2008

eMonday Woman Erika-Marie S. Geiss, Freelance Writer & Editor

This month in eMonday News we had the pleasure to interview Erika-Marie S. Geiss - Freelance Writer & Editor

1. Tell us a little bit about yourself.

I am a writer, editor and art historian with over a decade of experience in the publications field. I am originally from New York (where I was born), but my family moved to Massachusetts when I was nine. I grew up in the Boston area and attended Brandeis University for my undergraduate degree in developmental psychology and a minor in art and architectural history. After taking a brief educational hiatus between undergraduate and graduate schools to decide upon which discipline I would focus, I attended Tufts University for my master's in art and architectural history. I was a fellow at the Museum of Fine Arts, Boston in what was then called the Dept. of European Paintings, where I worked on several exhibitions and publications including Van Gogh: Face to Face, Monet in the Twentieth Century and the North American tour of Monet, Renoir and the Impressionist Landscape, the latter of which I contributed several essays in the exhibition catalogue, which was my first official publication (under my maiden name).

When I was a graduate student, I also started freelance editing, and freelance editing eventually turned into a secondary profession when I developed Red Pencil Editing Services (RPES) in 2001. I have also taught at the University of New Hampshire in the Dept. of Art and Art History. In 2000, I left the MFA to become the Director of Education at the Rose Art Museum at my undergraduate alma mater, and was one of the youngest directors of education in a museum in the United States at the time. In 2003, new developments in my personal life led me to Michigan where I continued to run RPES and created a Web presence for it and took on new corporate and individual private clients. (Until then, RPES served the academic community primarily.) I also worked as a staff writer for the international publication Speak to Me and continued to work in the museum field, joining the curatorial team at the Charles H. Wright Museum of African American History in Detroit, where I worked on the museum's core exhibition And Still We Rise: Our Journey Through African American History. During my tenure at the Wright, I also wrote The Passion of Christ (Publications International, 2004) a book about the history of Renaissance and Baroque art depicting the last 12 hours of Jesus' life. I left the Wright in 2005 because my husband and I were starting a family, and I wanted to be a work-at-home mom, devoting more of my professional time to my writing and running RPES.

I continue to run RPES; I am a copy editor for World Energy and World Energy Monthly Review and a contributing blogger at babiesonline. In late 2007 I added a subsidiary to Red Pencil Editing Services: theWAHMmagazine, which is the only digital magazine for work-at-home parents. I continue to write and blog professionally as well, and in the fall of 2008, my third book will be out, The Right Words for Any Occasion. I am also politically active on the local level, and sat as a Commissioner to my city's master plan steering committee. I am also an accomplished violinist, and a 37-year-old mother of one. My family is a blended one—my heritage being afro-Latino (Panamanian) of West Indian descent, my husband, Caucasian of Irish, English and German descent.

2. What would you say is your "claim to fame"?

Aside from writing The Passion, my claim to fame is probably theWAHMmagazine, which is the only digital magazine for work-at-home parents. I am its creator and editor-in-chief.

3. What do you enjoy most about your profession?

I enjoy the creativity of my field—both working with other creative minds and being able to flex my own creative muscles. In terms of editing, I enjoy being able to help people shape and hone their publications and manuscripts. I also enjoy the flexibility of my field. I can work pretty much anywhere and at any time of day. I set my own hours and as long as I am honest with myself, my family and my clients, there is rarely any conflict.

4. What are some of the trends you are noticing in your profession/industry?That might be a loaded question—and there are many trends that have converged simultaneously, and in some ways threaten to turn the field on its ear. The publication field has changed dramatically—for better and for worse in some respects. When I was in graduate school (and this is still true in academia), the phrase that was hammered into us was "publish or perish." This was especially true if you intended to stay in academia and pursue your Ph.D. For professional writers and editors, whether in academia or not, the phrase is still true as publications are our life-blood. There has also been such an influx of other avenues for becoming published (self-publishing and e-books for example) outside of the traditional methods of going through established publishing houses that some professional writers and editors wonder about how writers are ultimately perceived. (Recent issues in the news about plagiarism and outright lies haven't helped the industry either.) In many ways, it seems as if anybody can get a book or article published, especially if they want to go outside the traditional long-established process of querying and submitting proposals to agents, publishers or magazine editors. On the other hand, this added publications flexibility can be very good for those with good ideas and tightly written content to get their information published if they do not have the time (or aren't willing to put in the time) to go though the usual/traditional process, which can take quite a long time from conception to seeing your book on shelves, or article in print and is daunting for many. But, what will ultimately distinguish one writer from another is the content, how well-written the work is and the author's platform.

The question of whether print is dead also always comes up especially with respect to periodicals. I'm in a strange position, because I write for printed publications, write books and publish a magazine that is digital only and will remain so for the foreseeable future. Print is not dead, and I don't think that it ever will be—we're in no danger of becoming a Fahrenheit 451 society. There is still something quite delicious about the weight, feel and smell of a new book and the physical experience of turning the pages and curling up with it. You can't curl up with your laptop on a rainy day in quite the same way.

But, for periodicals while digital just may be the wave of the future print may not be dead—just in a state of transition. Analysts predict an increase in digital publications (beyond the PDF) especially as the technology for e-paper/e-readers becomes standardized across platforms over the next few years. As a magazine publisher, I can say with certainty that going digital cuts a publisher's overhead significantly—there are no printer costs and deadlines can be tighter, because you aren't also dealing with the printer's turn-around-time. And for those who are environmentally sensitive, it is a viable greener option for publication. You can also do more with new media in a digital publication. That's something that cannot be offered in print, and it means providing richer content on-line or in an e-paper reader without having to duplicate content on the Web. But until that universality occurs and is accessible to all income levels, periodicals—especially the dailies and weeklies—will still need to be printed on paper.

5. What is one thing that you think all writers need to know?

All writers need to know about the various options available to them as writers as well as the basic skills and rules of writing and publishing. Whether they choose a traditional route to publication or use one of the newer methods, writers need to still know the publications process and how to write properly. I've seen so many articles written (and by professionals in their field, but not professional writers) that are not edited well, are poorly formatted and full of grammatical errors and sentence structure surrealism. It's uncanny and a bit scary sometimes, because what happens is that people who are unskilled writers read articles written by professionals in their fields, they copy the style and what they see. That's not to say that they are plagiarizing, what they are doing is learning from unfortunate mistakes and then going out and producing SEO and keyword articles and perpetuating the mistakes that they see in-print and on-line. Everybody needs an editor. I have an editor—more than one, actually—because I know when I am too close to my work to be objective about it. Anybody who is planning to put something in print needs to recognize that too.

6. From where do you draw inspiration?

Inspiration comes from almost everywhere for me as both a writer and an editor. Little things that my son does and says, my husband, our family, memories, daily experiences, driving, smells, sounds, politics, the news—the list is endless. I am so much like a sponge, soaking in what life has to offer. It sounds overwhelming, I am sure, or scattered even to others, but really it's more about being receptive to my environment—truly listening, learning, watching, engaging in it. I keep a little voice recorder in the car, for when I have an anagnoresis, I keep a pen on me always, and stickies or a notebook as well. That way, when inspiration or an idea hits, I can jot it down quickly and transfer it to my "idea book" later, deciding if and when to flesh those ideas out.

7. What one thing would you like to learn this year?

Balance. I'm learning how to renegotiate the changing needs of my son's schedule and aptitude with my own professional schedule and plans. There is a steep learning curve with a child, especially one who is curious and engaged.

8. What are your personal/professional goals for the next 6 months, year?

Aside from working with my husband to keep our family happy and safe, my short-term goals are to take my editing business, freelance writing and the magazine to the next level; get more involved in some charitable causes that are important to me; actively promote the Right Words for Any Occasion; and finish my current work-in-progress, which I am keeping quiet about until the time is right.

9. What do you like to do for recreation?
I enjoy yoga, soccer, knitting, reading and gardening. I'm especially looking forward to getting into the dirt with my son, since this year, he'll be old enough to listen to me when I tell him not to eat the seeds or bulbs. I also love going to museums—with or without my husband and son. The occasional date night with my husband is also great—whether we're out dancing or playing Texas Hold 'Em with our friends.

10. What book(s) are on your nightstand?

What to Expect the Toddler Years, Good Night Moon, Guess How Much I Love You and whatever my son's favorite book of the week is (sense a trend?), and several of Vince Flynn's titles.

11. What is the one thing you would like readers to know about you? About your company?
I guess the one thing that I'd like readers to know about me is that I am always learning. The one thing that I want readers to know about my company is that Red Pencil Editing Services is where your prose is our passion as our tag line states and its subsidiary, theWAHMmagazine is poised to be a leader in publications for the work-at-home parenting community.

What Erika says about the Women's eCommerce Association:
Being a member of WECAI is tremendous because of the opportunities for networking with other women in business and learning from one another.

You can learn more about Erika at:

Red Pencil Editing Services:

Tuesday, April 1, 2008

Fame and Fortune Fridayz™ April 4 10 AM to 3 PM

1st Fridayz™ - WEB 2.0 Networking for Women… Theme – “FAME AND FORTUNE” See how you can get a FREE copy of Kenneth Himmler's book Live Rich & Stay Wealthy-For Women Only

1st Fridayz™ returns this week – Friday April 4th and we have 3 exciting interviews scheduled!

They are:

10 AM Eastern Time: Kenneth Himmler, Author of Live Rich & Stay Wealthy-For Women Only

Kenneth Himmler, Sr. is a Wealth Management Coach that focuses his efforts on working with individuals that value a higher quality of life above anything else. This allows him to work primarily with people that have similar values and goals, which makes for a very mutually satisfying and long-lasting relationship.

Prior to establishing his Wealth Management Firm, Ken lived on his own at a very young age in Buffalo, NY. While putting himself through school he often wondered where his next meal would come from. Through his amazing self-confidence and self-determination, he has now managed to become one of the most sought after experts in tax strategies, cash flow, and investment strategies.

Along with being the CEO of IAM Wealth Management, Ken was the radio host of a live, syndicated program called, Live Rich & Stay Wealthy for ten years. He has also authored the financial column in four of the newspapers in the Tampa Bay area. In addition he also teaches financial courses at several colleges in Florida. You can visit Ken online at Live Rich & Stay Wealthy.

12 Noon Eastern Time: Cheree Warrick - How to Grow a Six-Figure Business in 12 months or less

Cheree Warrick is recognized her peers and business partners as “The Profit Partner.” By the time she was 26, she had helped buy and sell hundreds of thousands of dollars in real estate. From that experience, Cheree joint-ventured with others to start a construction company and trash hauling company.

Cheree has not only started several companies, she has also helped her clients develop successful businesses. She helped one client earn $4500 within two weeks of hiring her and helped another client obtain three clients within three weeks of promoting his business.

2 PM Eastern Time: Judy Davids, Author of “Rock Star Mommy” and Founder of the MYDOLS Rock Group

Judy Davids was 42 when she picked up a guitar for the first time and decided to start a rock band, or make that, a “mom” rock band. Surprisingly, the one thing in her life that she didn’t consider herself to be an expert at made her famous. The Mydols, her band of four Midwestern housewives/mothers drew the attention of the national media and soon she found herself in the pages of the supermarket tabloid The Sun whilst shopping for Lunchables.

Her new book, “Rock Star Mommy” is a rallying cry for every woman who fondly recalls when she spent more time in mosh pits than “Mommy and Me” classes to adopt a rock ‘n roll attitude toward life. Based on Judy Davids’ experiences as a music fan, a mother, and the leader of one of the first “mommy” rock bands in the country, it tells the story of the Mydols’ path to success and the inspiration it gave Judy—and so many other moms—to embrace creativity and pursue their dreams. In Rock Star Mommy, Judy Davids tells her story — from using Manic Panic to dye her hair pink to donning a pair of go-go boots and hopping onstage to toting sound equipment around in her soccer mom minivan—and proves that making time to do what you love does not make you a bad parent, but a better, more fulfilled, and happier one. (Available March 25 wherever books are sold including

Ken has generously donated 50 copies of his book Live Rich & Stay Wealthy-For Women Only to attendees. That means the first 50 people to RSVP will receive a copy with our compliments.

1st Fridayz™ is FREE to attend if you are a CHARTER, ELITE or LIFETIME MEMBER of the Women's eCommerce Association, Int'l.
Attendee instructions will be sent once you RSVP or submit payment.

If you are a Basic Member (OR GUEST) and would like to attend, the cost is only $11 and can be paid via PayPal. When you RSVP, you will receive an invoice via email. Once payment has been confirmed, instructions to attend will be sent to you. You will also receive access to the audio files after the program, and in case you are unable to attend, you will the audio files and a copy of Ken’s book (for the 1st 50 people who RSVP) via mail.

FYI This event will take place in our Web Conference Room and via our teleconference bridge lines.

Be sure to RSVP to Heidi (at) with “1st Fridayz™ RSVP” in Subject Line.