"Before long, online video will replace television as the most popular visual entertainment media in the world (if it hasn't already)." Heidi Richards
Last week I had the opportunity to watch ABC News iCaught (which is on every Tuesday night - check your TV Guide for time and details). I happened to stumble upon the show while channel surfing for something intersting to watch.
What I loved about ABC News iCaught was that it highlighted video celebrities - called Weblebrities and mentioned that almost anyone could be one.
During the show they shared clips from some of the well-known videos from YouTube® including Free Hugs Campaign, Lonely Girl, Tony vs. Paul, The Manny Video and how these people have gone from Internet posters to mainstream stars. They also mentioned The Webby Awards - "The leading international award honoring excellence on the Internet including Websites, interactive advertising and online film and video."
The show ended with 4 rules for YouTube® success. Here they are:
#1 Keep it short - the shorter the video the better
#2 The Freakier the Better - think of BlendIt
#3 Looks matter - high production quality can give you the edge and the viewers
#4 Passion Pays - Put something you love together and everyone else will see the passion and love it too
After watching the show I felt compelled to write ABC a note. So today after this post, I plan to write the following:
"Many thanks for making your show both entertaining and educating. I think that is what television should be about - TV is loosing a lot of viewers to the internet because it seems to report the same ole thing on every channel.
It is great to see a local news station getting into the WWW and highlighting things that people are interested in. I loved your show last week about Weblebrities" and have also posted your 4 rules of YouTube® Success on my blog. "
I also invite each of you to check out the WECAI Network Video at http://www.wecai.org/welcome_video.html
It is a little over the 5 minute mark, so it isn't ideal for YouTube® however, we have received some nice reviews about its content.
Have you made your video yet? If not, and you would like to learn how to capitalize on the online video craze, you can join us this Wednesday when Penny Haynes of 1st Podcast Publishing will share her program, "Online Video - the Most Popular Self Promotion Tool." To join us, www.eWednesdaychat.com and sign up.
Heidi Richards, Founder & CEO - The WECAI Network™